2. The use of technology and techniques and styles

Many unlike videos have different techniques and styles this is due to the concept of the video in itself for final production and the point the artist is trying to give across. Techniques and styles may be completely different even in similar films due to the time and money used in creating them or even the century they were produced. For example girl chewing gum, is a very low budget experimental video, this isn’t because of the time it was produced but due to only using a video camera and voice over to create the product. On the other hand Doll face by Andy Huang was a very high budget experimental video due to all the computer animations and time put into the making of the extremely high Tec animation. The different styles of video also play an important part in the technology used and different uses of video due to new technology in that era. The technology and money shouldn't therefore affect the concept that the artist is giving across, even though the concept can be exaggerated and made clearer through the technology and styles used, for example in Doll face by Andy Huang the point made that the audience are becoming robot like was shown through the animation, as the face happened to be controlled by a robots body.